Nadine Johnson (Nov 2006)
In the past few years, no fashion publicity firm has successfully distinguished itself like Nadine Johnson & Associates. In just over fifteen years in existence, the company has established itself as one of the very top destinations for luxurious party planning services and celebrity and socialite attraction. Just in the last month alone, Nadine Johnson has successfully put together huge events for Prada, Louis Vuitton and Valentino, just to name a few. The company’s bashes are smashing, organized affairs full of the social royalty, fashion gods and ever-flowing champagne and good spirit. The heart of the company (and its founder), Nadine Johnson discusses with us her routines and motivations in running a burgeoning business:
What gives you motivation every day?
The lack of routine.
Do you have any daily routines that you follow?
Reading nine daily papers, getting my fingers ink stained, then do yoga - all by 8:30 AM.
Did you always want to be a publicist?
No – I studied political science and law at the University in Brussels, then my ex-husband told me I should go into PR because I am a news junkie.
What is your favorite/most stressful part about planning an event?
Favorite: Picking the music and the right mix of people. Stressful: There is no stress in PR- Hahahaha!
What are some memorable moments form your recent list of very successful events?
When Fabiola Beracasa met Leo DiCaprio at the HBO party at Chateau last January - one of many “chance encounters” when you have the right mix (of guests).
Why are socialites important guests at any party?
Some (won’t say which ones) are loads of fun to have around and they “give” good photographs!
How do they make you invite list?
(I invite) only those relevant to the project/client.
What are you goals for next few years for your company?
Another 15 years of great fun and unique events and to bring value to my longstanding retainer clients.
Personal favorite New York places?
Indochine, The Mercer, Waverly Inn, Bar Pitti, as well the Cuban sandwich places next to my house in Chelsea.